Sponsorships

The Cat® Rental Store has its roots deep in racing. The Cat Rental Store has even become the Official Heavy Equipment Provider of American Flat Track (AFT) to ensure racers have an exceptional track to drive on. Our equipment has been used for everything from reinvigorating raceways to saving a damaged AFT track.

Find out more about the ways The Cat Rental Store is impacting racing and taking raceways to the next level.

The Cat Rental Store and Progressive AFT "Rev Up" their Relationship

Since 2019, The Cat Rental Store, with each location owned and operated by an independent Cat® dealer, has consistently delivered best-in-class earth-moving equipment, scissor lifts, water trucks, light towers, and generators, helping to ensure that America’s Original Extreme Sport benefits from flawlessly prepared racetracks every weekend. Through its extensive dealer network, The Cat Rental Store has proven time and again that it can meet the tough demands of building and maintaining surface conditions for world-class racing.

The machines and equipment needed for each track can differ, but The Cat Rental Store delivers it all. You may see machines like motor graders leveling the dirt between each round to ensure that track conditions are just right for the racers. Water trucks will be circling the track to add moisture to the soil so it can be compacted and smoothed out. Light towers and generators may be set up around the grounds to help racing teams safely perform maintenance and repairs for their bikes.

“We’re proud to continue our relationship with Progressive AFT,” said Jeff White, Vice President – Rental at Caterpillar and representative for The Cat Rental Store brand. “From sculpting premier racing surfaces to lighting the track, our equipment has become a critical piece of the puzzle. We can’t wait to see more thrilling action in 2025.”

In addition to providing critical track-prep equipment, The Cat Rental Store will keep a strong presence throughout the season, giving fans an exciting, hands-on look at the impressive capabilities of Cat® machines and equipment. At many rounds, local Cat dealers will bring customers right into the action with VIP hospitality and trackside experiences that highlight the power and versatility of Cat products in a high-octane setting.

“We’re excited to have The Cat Rental Store’s continued support,” said Cameron Gray, Director of Sales and Partnerships. “Their equipment is second to none, and their expertise is vital to shaping a track capable of producing the action that fans love. Together, we’re making sure every Progressive AFT round is second to none.”

The 2025 Progressive American Flat Track season runs from March through September.

To purchase tickets, click HERE.

For more information on Progressive American Flat Track, tickets and streaming options, visit AmericanFlatTrack.com.

For those that can’t catch the live action from the circuit, FloRacing is the live streaming home of Progressive AFT. Motorsports fans can subscribe to FloRacing to enjoy over 1,000 live motorsports events in 2025. FloSports is available by visiting https://flosports.link/aft or by downloading the FloSports app on iOS, Android, Apple TV, Roku, Amazon Fire and Chromecast 

Harness the Power of Cat® Machines by Partnering With The Cat Rental Store

You can partner with The Cat Rental Store alongside RCR and the AFT to get reliable equipment delivered to your work site. Our wide selection of equipment makes it possible for your company to receive machines that are well suited for your unique requirements and projects. Our dealership support is also a favorite of our clients, as our staff is happy to walk you through the ideal equipment for your needs.

Browse our selection of equipment to find the perfect fit for your next project. If you have any questions or want to rent equipment, reach out to your local dealer.