Privacy Notice for CatRentalStore.com

 

Last Revised: 5/11/2023

This privacy notice describes how Caterpillar collect(s) and process(es) the personal information through the CatRentalStore.com Site and Cat Rental Store Mobile App (collectively, “CRS”). This notice is consistent with Caterpillar’s Global Privacy Statement, which describes how Caterpillar collects, processes and shares personal data, rights that you may have under privacy laws, and other information relevant to Caterpillar’s processing of personal information.  Caterpillar’s Global Privacy Statement is available at http://www.caterpillar.com/dataprivacy

 

User-Provided Information

CRS connects you to Caterpillar and Caterpillar Rental Dealers for your projects. It collects technical and personal information described below and requests your contact information if you decide to leave feedback, request equipment, and/or register an account with us.

While submitting a Quick Quote or Request a Quote form or while Creating an Account and Registering with a Dealer you may be asked for: First Name, Last Name, Email Address, Job Role, Phone Number, and Company Affiliation. You may also be asked to provide information about your requested Cat rental equipment, location information about your Jobsite (e.g., Jobsite Address, Jobsite Country, Jobsite State, Jobsite City, Jobsite Postal Code), and rental information (e.g., National Account Code, Start Date of Rental, End Date of Rental, Whether Transportation is Needed).  This information is used to allow Caterpillar to facilitate your rental request and for a CatRentalStore Dealer to contact you. 

We may share personal information with our affiliated companies, suppliers, dealers, and business partners which may use it for the purposes listed above. As a primary purpose of CRS is to connect you to Caterpillar Rental Dealers for your projects, you should be aware that the information you submit through CRS may be shared with dealers and that dealers may contact you about your requested rental.

 

Automatically Collected Information & Tracking

When you visit this Website, it automatically collects your Internet Protocol (“IP”) address and other technical information provided by your browser (e.g., your browser software, what site referred you to this Website, etc.).

Users are advised that information provided may be combined and cross referenced with other information you have provided to us. As examples, if you provide your contact information, we may be able to provide additional information on products you own and services you use; if you visit other Caterpillar websites, we may personalize experiences and deliver content (including advertising) tailored to your interests. Information provided may also be used to locate and contact users on social media platforms.  We may also analyze the information you provide to us to gain insights related to the purposes listed above.

 

Do Not Track Signals

At this time, this Website and Mobile App do not respond to “Do Not Track” signals that may be sent by your browser. We may revisit this as standards develop on how such signals should be interpreted and applied.

 

Cookies and Tracking Technologies

Cookies and other tracking technologies, in general, are used to improve website and application efficiency, enable better processing of information, and for various other reasons. To learn more about this Site’s usage of cookies please refer to the cookie notice by visiting our Caterpillar Data Privacy page or by selecting “Cookies” in the footer of this Site. In addition, certain data collected by these cookies may be provided to a Dealer or another third-party service provider for Caterpillar or the Dealer.

 

Third Party Integration, Services and Tracking

We link to third party solutions that enable third-party companies to collect certain information when you visit this Site. These companies use non-personally-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and information that may allow for identifying you (e.g., static IP address) during your visits to this Site and other websites in order to provide advertisements for products likely to be of greater interest to you or advertising-related services, such as ad delivery, reporting, attribution, analytics, and market research. These third parties typically use a cookie, pixel tag, web beacon or other similar tracking technologies to collect this information. For example, in the course of visiting our site, these third parties may place or recognize a unique cookie on your browser in order to collect certain information about you and your interest in our Products and could be used to show you ads on other websites based on your interests. This information may also be used to relate devices that belong to the same user (based on user behavior or other information collected) or re-identified to an individual user (e.g. an email address) or used to personalize experiences and deliver content (including advertising) tailored to your interests if you visit other Caterpillar websites, as examples.  More information on these is available in our Cookie Disclosure. In addition, some of these third parties are described below:

  • Azure B2C is the Caterpillar enterprise authentication solution.  During Sign In and Account creation you will be taken to a specific site that handles your user credentials.  This account is centralized within Caterpillar enterprise: an account created on CatRentalStore.com will be valid for all Caterpillar sites (Cat.com, Parts.Cat.com, My.Cat.com, etc.)
  • Bing Ads collect user information (including personally identifiable information) from Microsoft online properties, apps and other technologies like tags, pixels or unique tracking codes (“Bing Ads User Data”). Microsoft uses Bing Ads User Data for purposes of delivering Bing Ads including, where applicable, retargeting and conversions. Microsoft uses Bing Ads User Data for its own purposes, including to improve its services. To learn more about how Microsoft collects, uses and processes personally identifiable information, including information on how to control the use of your data for interest-based advertising from Microsoft, please see its Privacy Statements at https://privacy.microsoft.com/en-us/privacystatement.
  • Facebook collects user information (including personally identifiable information) from Facebook, Instagram, Messenger and other products and features offered by Facebook apps and other technologies like tags, pixels or unique tracking codes (“Facebook User Data”). Facebook uses Facebook User Data for purposes of delivering Facebook Ads including, where applicable, retargeting and conversions. Facebook uses Facebook User Data for its own purposes, including to improve its services. To learn more about how Facebooks collects, uses and processes information and how you can manage or delete information about you please see its Data Policy at https://www.facebook.com/about/privacy.
  • Google Analytics is a third party analytics service. We use Google Analytics to collect information about the use of this Site. Google Analytics collects information on visitor behavior on this Site such as how often users visit this Site, what pages they view when they do so, and what other websites they used prior to coming to this Site. We use the information we get from Google Analytics to analyze user behavior, improve Site performance, personalize the user experience, and analyze the effectiveness of our marketing campaigns. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. Google Analytics anonymizes the IP address before it is stored. We do not receive the non-anonymized IP address. We may combine the Google Analytics data with first and third-party data information which may include personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. To learn more about how Google collects and uses data, visit https://policies.google.com/privacy/partners. For opt-out options specific to Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.
  • Qualtrics is one of the tools Caterpillar uses to ensure customer satisfaction.  Users of CatRentalStore.com may be contacted by Qualtrics to perform optional customer satisfaction surveys.

 

Website Linkages

As users explore this site, they may encounter linkages to other Caterpillar and non-Caterpillar websites. Users are advised that as links are selected they may encounter different features and experiences that may have different privacy notices and processes not associated with this Site.

 

Where can I obtain further information about this Website and App and its privacy practices?

For additional information about Caterpillar’s privacy practices, including corporate contact information, please see the Global Privacy Statement at http://www.caterpillar.com/dataprivacy

 

What happens if this privacy notice changes?

We reserve the right to amend this privacy notice. If we update or change this privacy notice, the changes will be made on this page. Your use of the Cat Rental Store Website or Mobile App following the posting of changes to this privacy notice will demonstrate your acceptance of those changes.