You've probably heard of the Caterpillar brand before. You may have seen some of our machines in action or had the chance to operate them. You might even automatically recognize that unmistakable yellow paint. But what do you know about who we are?
Everyone has a different level of experience with Caterpillar and our equipment. Just like we get to know all of our clients, we want to give you the opportunity to learn about who we are and what we do.
We're more than just a company. And every part of our worldwide team is just as important as any other. Get to know us better with these five things you probably didn't know about The Cat® Rental Store.
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Caterpillar has been a strong worldwide brand for decades. Understanding the foundation of our company and its values lies in the exciting history that precedes it. Here are a few highlights by decade:
From the early 2000s to the present day, Caterpillar has continued to grow and expand to further countries. Our brand has been a big part of building history, and we're proud of our humble beginnings.
Because of our historical presence, proven quality and involvement in large-scale projects in many different countries, we have become the world-leading brand in machinery.
The Cat Rental Store is proud to continue this history. Our mission is to fulfill every need of our customers and partners, providing them with quality products, solutions and support with the help of engaged and attentive employees. We aim to serve all of our clients with a can-do attitude, take responsibility for our workmanship and provide our customers with what they need to get the job done.
With such a rich history and a team of dedicated individuals all holding the same values, the Caterpillar brand means a lot to us.
We strive to create the best presence possible for all of our clients and employees. The entire brand is representative of every person involved in the company — they are what keep Caterpillar at the top.
Valuing our people is a big part of the Caterpillar brand, whether they are a technician, specialist, supervisor or customer. To ensure we're always recognizing others and maintaining a balance of humility and pride, our company exercises five core values every day:
In addition to always keeping these core values at the center of what we do, we also maintain a Worldwide Code of Conduct. The first copy was published in 1974, detailing the behavior and practices that work to uphold our core values.
Because our company consists of so many employees and branches around the globe, the code serves as a unifying standard, creating one solidified Caterpillar team. For us, compliance with laws and required policies isn't enough. We push for a commitment to a higher standard, at the individual and group levels.
Beyond our people, Caterpillar stands for quality products and service. We pride ourselves on being able to partner with every client and never take a business relationship for granted. Our guarantee of devoted, fast assistance and machinery that works perfectly every time you need it is what puts our brand among the top-tier of equipment companies across the world.
Our brand means quality equipment, outstanding service, reliable team members, safety, environmental concern and a long history of excellence. Caterpillar will continue to strive for the standards we always have and set higher goals for our company every day.
One thing you may not have known about Caterpillar is our expansive number of locations across several continents.
The Cat Rental Store is proud to have hundreds of branches around the world. Our global network spans more than 1,300 locations across the Americas, the Asia Pacific and Europe, Africa and the Middle East (EAME) regions, all owned by dealers. These regions each encompass several countries, including:
Our network of sites includes:
The U.S. employs the majority of Caterpillar workers, housing over 60 of the primary locations and dealers across the country.
While we maintain a worldwide influence, our main headquarters is in Illinois and has remained there since its founding in 1967. It serves as a reminder of our history and the original creation of the Caterpillar brand.
With so many locations across such a wide area, remaining a unified team can seem like a difficult task. But, with our core values and code of conduct to thank, we can ensure quality service and workmanship at all of our facilities — even across countries and oceans.
With over 90 years in the machinery business, Caterpillar is one of the most qualified equipment companies out there. Beginning as a small, independent machine building company, we maintained our values of quality even when expanding to create a global presence.
With every period of growth comes the need to hire new team members who will uphold the values and operational standards of the Caterpillar brand. We are committed to maintaining an experienced and well-trained employee base who can pass their knowledge on to partners and clients.
Some of our highly-skilled team members include:
These are just a few of our many important positions. Each of our employees is a well-trained specialist in their field, and we encourage their continued learning through advancement opportunities, training in other areas, internships and formal professional development programs.
Not all of these employees will work in a Cat Rental Store, but they do all make our rental programs possible. Each step is just as important as the next to ensure our customers and partners have access to quality, reliable machinery.
In addition to taking on formal training and maintaining a desire to learn, every employee under the Caterpillar brand is expected to uphold the company standard of operational excellence.
Our standards for operational excellence mean a better experience for each employee, team, customer and partner. We lead the industry in safety levels, product quality, efficiency and competitive cost, and all of our team members are trained to work at the same standards.
At Caterpillar, we are dedicated to providing our customers with whatever they need, whenever they need it.
Our rental stores aren't just reliable sources for equipment rentals. We're also committed to educating and providing continued service to every customer, before, during and after the rental period. Whether it's a simple question or a complicated repair, we'll cover it.
We offer several forms of support for our customers, including:
All of these measures are set to ensure our customers have the best rental experience possible. If problems arise, it can hurt a business. We strive to provide fast solutions to any issue, saving teams time and money.
The Cat Rental Store stands on a strong foundation of years of history, experience and proof of excellence in the machine industry. Our brand isn't just a logo or a name — it's an entire network of individuals carrying on the legacy, standards and values of a worldwide team. Every employee and partner is an integral part of the Caterpillar family and its future.
Want to get to know the Cat Rental Store even better? Visit one of our locations and have a conversation with a technician, specialist or any other team member. With The Cat Rental Store, you can rent whatever you need from people who do whatever it takes.