This photo was captured before the COVID-19 pandemic.
According to the United States Bureau of Labor Statistics, women make up 10.3% of the construction industry workforce. For comparison, women constitute 47% of the general workforce. Thanks to advances in technology and software, the construction industry has grown significantly in recent years. However, despite these advances, a lack of female representation may be holding the industry back.
In 2021, The Cat® Rental Store asked over 1,000 women their thoughts about pursuing a career in construction. Almost 90% of the participants responded that they have never considered a career in construction and do not think the industry would be the best fit. Comparatively, less than 2% of participants were seriously interested in a construction career.
While construction is often considered a difficult industry to work in, the challenges women face in this sector go beyond the actual job. Negative stereotypes, dated perceptions, limited recruitment and a lack of encouragement from a young age can negatively affect women’s interest in pursuing a career in construction.
Untargeted and insufficient advertising toward women is a leading cause of limited female representation in the construction industry. Most advertisements for construction positions still target men through their language or use of videos and photographs. By advertising in this way, the construction industry paints its work environments as intimidating and male-dominated, which may cause women to lose interest or believe that a career in construction is not even an option. Transparent advertising that celebrates successful female construction workers will change traditional views while creating a more diverse industry.
Despite these challenges, there are many opportunities available for women to pursue a career in the construction industry. Whether you’re interested in developing construction software or architecture, there are plenty of construction careers that would benefit from having more women involved.
By promoting a supportive culture for the women in your company, you can make space for more female employees and tap into this demographic's unused potential. Consider one or more of these strategies to support professional women in your construction business.
With rental equipment from The Cat Rental Store, you can keep up with local and industry-wide demands on the fly. Visit one of our more than 1,300 locations across the world for flexible rental plans and dedicated customer representatives. Learn more about our solutions by calling 1-800-RENT-CAT, getting a quick quote or browsing our inventory.Find The Cat Rental Store Near You