The Cat® Rental Store has its roots deep in racing. We've revitalized raceways, and now we're sponsoring Tyler Reddick's No. 8 car. The Cat Rental Store has even become the Official Heavy Equipment Provider of American Flat Track (AFT) to ensure racers have an exceptional track to drive on. Our equipment has been used for everything from reinvigorating NASCAR raceways to saving a damaged AFT track.

Find out more about the ways The Cat Rental Store is impacting racing and taking raceways to the next level.

NASCAR and The Cat® Rental Store

Recently, The Cat Rental Store partnered with Richard Childress Racing (RCR) to add The Cat Rental Store livery on the No. 8 NASCAR Chevrolet as a Cat racing sponsorship. The car's side has a mix of red, yellow, white and black. On the hood, The Cat Rental Store's yellow, white and black official logo is displayed prominently to showcase the partnership to NASCAR and Cat fans alike.

The Cat Rental Store is proud to have Tyler Reddick behind the wheel of the car. He joined RCR in 2019 with a 2018 NASCAR Xfinity Series championship under his belt. Since joining, he's gone on to have more success.

With the No. 2 Chevrolet Camaro, he achieved 27 top-10 finishes and 24 top-five finishes. He also won five pole awards and raced his way to six wins. Even more impressive, he earned his second-consecutive Xfinity Series championship, becoming the first NASCAR driver to ever win consecutive championships with two separate teams. With such an exceptional track record, we're confident he'll do great things with The Cat Rental Store racing sponsorship backing him.

Richmond Raceway Revitalization

The "D" shaped oval track of the Richmond Raceway is widely loved by many racing fans. To give fans a better experience close to the track, the Richmond Raceway wanted to do some work on their infield that required heavy-duty equipment. The goal was to create a more interactive infield that allowed fans to look into the garage areas to better see cars and race teams from walkways located only a few feet away. The Richmond Raceway also planned to add new luxury suites to the infield to give fans a premium experience down by the track.

New entertainment and concession offerings were also planned to add to the experience of the infield. The raceway planned to give fans with pit passes the opportunity to get an inside look at the race as well. To accomplish this goal, the upgraded infield was designed to give fans access to see the crews prepare for the race. With all these plans, the Richmond Raceway needed a company and equipment that could meet their high expectations.

To make these changes and ensure everything was completed with utmost quality, Donley's Concrete Group — the company put in charge of working on the infield expansion — turned to The Cat Rental Store. The infield entertainment area required Donley to place around 100,000 square feet of concrete slabs to support it. The staff at Donley knew they were facing a unique challenge due to the need to place concrete that racecars could drive over that could also support the many fans who were going to be walking over it while watching the race.

Donley selected The Cat Rental Sore for their equipment needs and quickly found us to be the ideal partner for the work. They rented soil compactorsskid steersplate compactorsmini excavatorswheel loaders and generators. They especially enjoyed the ability to keep the equipment as long as they needed it, as well as the ability to have Caterpillar remove equipment as soon as they were finished with it to avoid clutter.

The responsiveness of Cat dealerships made it possible for the team at Donley to get the job done right. As you might expect, there's no room for equipment downtime when it comes to working with concrete. Cat support was always ready to provide replacement equipment and get repairs done fast, eliminating the danger of downtime. By the end of the partnership, Donley had fulfilled the Richmond Raceway's vision for the new track with help from The Cat Rental Store's equipment.

American Flat Track Partnership

Alongside our NASCAR partnership, AFT named The Cat Rental Store as the Official Heavy Equipment Provider of American Flat Track in 2019. As the sport continues to grow, The Cat Rental Store's global network is in the perfect position to meet any of its needs. AFT events are held on dirt tracks, which Cat equipment is well-designed to support and keep in top condition.

This partnership came about after a deluge from inclement weather caused one of AFT's circuits to be unsuitable for racing just before the 2018 edition of the Peoria TT. The threat of the AFT's longest-running race being canceled was major, and the AFT turned to the Caterpillar Edwards Demonstration & Learning Operators to fix the track so the race could go on. Overnight, these operators used Cat equipment to resurface the racetrack. By morning, the operators had rescued the event and made it possible for the race to happen.

With such impressive work by the operators and their equipment, AFT knew a continued partnership with The Cat Rental Store would give them the security they needed to provide well-groomed racetracks to their drivers. From preparation to the maintenance of the race tracks, The Cat Rental Store is well prepared to provide equipment efficiently.

For each race, the AFT has the ability to receive whatever machine they need from the largest construction equipment rental fleet across the globe. Common machines the AFT relies upon include Cat excavators, pavers, compactors, backhoes, skid steer loaders and earthmoving machines. The Cat Rental Store also provides the AFT with 60 other high-quality brands for concrete equipmentcompressorsdumpersHVAC and aerial work platforms. With Cat equipment and dealership support in their corner, the AFT can be confident any race they hold will have a track racers and fans will love.

American Flat Track is the world's premier dirt track motorcycle racing series and America's Original Extreme Sport. See how they partner with The Cat® Rental Store to prep their racetracks for big events in Peoria, Illinois.

Harness the Power of Cat® Machines by Partnering With The Cat Rental Store

You can partner with The Cat Rental Store alongside RCR and the AFT to get reliable equipment delivered to your work site. Our wide selection of equipment makes it possible for your company to receive machines that are well suited for your unique requirements and projects. Our dealership support is also a favorite of our clients, as our staff is happy to walk you through the ideal equipment for your needs.

Browse our selection of equipment to find the perfect fit for your next project. If you have any questions or want to rent equipment, reach out to your local dealer.

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